4 UI/UX Tricks To Enhance Your Mobile App Experience

It could be said that an individual would download an application with the purpose of performing a specific task, however, the reality is that individuals often download apps simply out of curiosity, almost out of impulse, rather than with any pre-determined need for it. If we can control these impulses, we can influence them to download any app we want.

There are 4 key areas for us to focus on:

  1. User onboarding experience
  2. App icon
  3. Navigation flow
  4. Animations

1. A great On-Boarding Experience

This is your opportunity to have that first conversation with the user, seize this moment and make it count! New users are very often confused by applications that don’t offer short tutorials or clear indications as to how the app needs to be used, the importance of clearly stating what your app is about and general guidelines of usage is of paramount importance if you are to convince users to return/ keep using the app, this is how you can conduce high user retention.

Examples of good onboarding designs

An open source library by Ramotion, available for both iOS and Android

Source Dribbble

Source : Dribbble

2. A Compelling App Icon That Represents Your App’s Core Features

There is a common mistake that a lot of companies make : design the app icon at the end of the product design process.

It is advisable that the app icon design process should start at the very beginning of the project as fewer iterations will be required to deliver a great final result. It is also recommended that once should focus on the app’s core features during the app icon design process. If an icon is unable to communicate the app’s idea easily, people will be less likely to download the app.

A brilliant app icon design that explains what the app is about (Source)

Bakery Locator App Icon (Source)

3. Design UX Navigation Flows Before Designing Interfaces

This is a rule of thumb, however many companies start with UI design with the intent of winning-over the competition’s users as soon as possible or to shorten the time to go to market. It’s best to design prototype screens initially and work on it for a couple of weeks, this would give enough time to test a prototype and receive feedback from stakeholders, as well as from your design/development teams.

A good user flow design (Source)

An Apple Watch App User Flow (Source)

An iPhone App Flow (Source)

4. Use Animations for Better User Engagement

Sometimes app UI can be boring. We can fix this by adding engaging animations, however, the downside of doing so is that designing and developing animations can stretch one’s development time considerably, however, it is definitely worth giving a try if time permits.

An open source component by Ramotion available for both iOS and Android

A design concept (Source)

A design with a parallax effect (Source)

Animated data visualization

How To Know If Your Design Actually Works

We can use Google Analytics, Localytics, Mixpenel, and surveys to get the insights and obtain a better user engagement and retention rate with these experiments compared to earlier iterations. We can then make a business decision on whether these adjustments are worth the cost and development effort.

Rukshan Marapana Head of Mobile Development September 15, 2017